The personage inside course of study uncovers secret diamond price to go regular

The newest data that publishs according to Shanghai diamond bourse shows, be in what just go 2009, china has replaced Japan to make the whole world the 2nd big diamond consumes a country, be next to the United States. Diamond consumption has become the consumptive content with Chinese very main customer, at the same time also more and more people regard the investment tool of the appreciation that keep a cost as diamond. But, when you know to draw out 100 thousand yuan to buy below one to plunge drop when you, it how many value have after all is OK to how many value have after all as diamond “ do one always circulate “ ? The personage inside course of study gives you the answer is, have 30 thousand yuan probably only.

Diamond price goes regular

Well-known, the level that measures quality of a diamond basically has 4 dimension to spend, namely weight (CARAT) , clean degree (CLARITY) , colour and lustre (COLOUR) and cut worker worker (CUT) , what say normally namely “ 4C standard “ . This standard is learned by gem of GIA(United States courtyard) found, it is current China includes on the world most the diamond of the mainstream evaluates a standard.

“The price of diamond should be very transparent. Once an any diamond detect, determined 4C order and degree, contrast the diamond quotation that bourse of new York diamond announces calculates, can know its present value, this international quotes weekly meeting is updated twice. “ president of limited company of market of diamond of every gram Latin America 10 thousand child red tell “ Chinese economy weekly “ , “So, a lot of consumer can take quotation to come now market chooses plunge drop. A lot of consumer can take quotation to come now market chooses plunge drop..

But, reality often can make these consumer to one‘s great diappointment. The reporter visited a capital after a few main diamond sell inn of field, brand and sale of a few diamond the website, discover, 4C grade plunges drop identically, price is put in vast difference however. Spend completely with, color and the main fund element with the same order and degree that cut worker worker encircle 30 minutes (0.3 carat) get Buddhist monastic discipline to be exemple, price differs to 89 yuan from 339 yuan.

To this, 10 thousand child red explanation says, diamond itself and gold are same, because where be,can not produce, which company makes, who comes of cut have price difference, “Come from on the world the diamond of any producing area becomes from wool preform naked after getting, any experts are unspeakable its producing area, that is to say diamond does not have producing area feature. “ he says, “So diamond is commodity of standard of a kind of internationalization, the ‘ that also is internationalization kind finance ‘ commutative tool. The ‘ that also is internationalization kind finance ‘ commutative tool..

And the excessive price that after the price secret of diamond depends on his be being machined to become diamond act the role ofing to taste, produces.

“It is in order to plunge drop exemple, its factory price comes from at two parts: Naked get and Buddhist monastic discipline is held in the palm. Naked the price that get is decided by international quotation, and Buddhist monastic discipline is held in the palm, no matter be what brand, average drop is held in the palm (vegetable group, 18K platinic gold) cost is controlled in 500 yuan, even if costly group (enchase broken auger) highest do not cross 4000 yuan. “ 10 thousand child red say.

“The objective cost of this two parts, be can special calculate explicitly come out. The share that exceed is excessive price entirely. “ 10 thousand child red say, “Almost all gem is in the whole world treatment of a city, that place calls Shenzhen. Shenzhen has world gem to machine the market to exceed the market share of 80% , also include brand of brand of a lot of luxury, international a gleam of among them. Also include brand of brand of a lot of luxury, international a gleam of among them..

According to 10 thousand child red divulge, in jewelry industry, have such going regular: If be general brand, the factory price of factory of retail price ＝ of diamond × 4, adding valence to lead that is to say is 300% ; And if be brand of international a gleam of, for instance Kadeya (Buddhist nun of fragrance of Cartier) , the base of a fruit (Tiffany&CO) , Baogeli (Bvlgari) , the factory price of factory of retail price ＝ of diamond × 6 or 8, adding valence to lead that is to say is 500% ～ 700% .

This is to have what other industry can achieve rarely “ sudden huge profits “ degree.

Net inn tears apart breach of sudden huge profits

Why can diamond industry form the so high rate that increase price? 10 thousand child red think the reason basically has two sides: It is long-term since, diamond consumption still is regarded to be extravagant demand of the small number of people; The 2 characteristics that are traditional diamond sale channel.

“The general regulation that domestic diamond sells now and mode are, the diamond sale of general merchandise store is the form with the affiliation, him store not replenish onr‘s stock, and diamond factory is machined only do not sell, need a bagman so, this is each diamond brands. “ 10 thousand child red calculated brushstroke Zhang to the reporter, “If get Buddhist monastic discipline to leave factory with 2500 yuan from the processing factory, brand business with the price of at least 4 times, namely 10 thousand yuan are put in bazaar sale. Sale gain bazaar should extract 25% ～ 30% , namely 2500 yuan of ～ 3000 yuan, and of brand business earn is 4500 yuan of ～ 5000 yuan. And of brand business earn is 4500 yuan of ～ 5000 yuan..

As a result of these reasons, traditional jeweller can take the kind that increases valence rate high only, also had so “ do not open business 3 years, open business eat 3 years “ view.

But, online sale website became the first force that tears apart breach of sudden huge profits it seems that. Because reduced intermediate segment, and omited charge, labour cost, brand popularizes a lot of storefront cost, the net of diamond buys the price to want than traditional channel low 40% ～ 60% , and also emerge reveal diamond birdie, 9 auger wait for many famous net inn, among them year of sale of diamond birdie had broken through 200 million yuan.

However, although price is very inviting, but according to not complete count, 2009, domestic diamond is acted the role of tasted retail market amount to exceed 20 billion yuan, among them the sale scale that the net buys diamond still is not worth 5% .

“It is to cannot see in kind above all, cannot try, after all picture and objective have a difference; It is to do not have storefront next, in case quality has a problem dispute perhaps happens to compare a trouble in carriage process. “ struggle through a thought, the apprehension that chooses finally to buy Miss Wang that plunges drop in hypostatic inn has very much representative. So, inn of a lot of nets also is in in succession now build entity “ experience inn “ .

Sudden huge profits whether terminative?

Besides net inn, also diamond distributors is in another way: The quantity is peddled. 10 thousand child red every carat beauty is such. This year on January 1 since practice, he should answer media everyday almost about “ if not be fake, it how be accomplished is so cheap to how be accomplished? “ quiz.

“We and net inn are same, it is direct from shop lay in a stock of merchandise, among slam the door link, direct sale gives customer, just net inn is final it is to carry network channel sale, we are through selling greatly. “ 10 thousand child red say, “Actually we this kind of mode is not what innovation, just sell jewel from inside condition of traditional general merchandise industry depart comes out, sell electric equipment with respect to beauty resembling a country and Su Ning like coming out to undertake type is sold measuring peddling from the depart in condition of general merchandise industry. Alleged quantity is peddled, it is the sale mode of low redound, get victory relying on a quantity. It is the sale mode of low redound, get victory relying on a quantity..

“For instance a factory price 2500 yuan plunge drop, we increase price 50% sales, namely 3750 yuan, be less than traditional channel price 10000 yuan 4 into. And naked get the range that increase price smaller. “ 10 thousand child red say.

It is under this kind of means, whether reaching certain sale level is the quantity peddles mode whether practicable key.

A controller of famous diamond brand that does not wish to disclose a full name is being accepted “ Chinese economy weekly “ when interviewing, express, no matter be net inn or quantity,peddle, in the pattern that shows level to still can‘t change whole market, can compare to the influence of mainstream brand especially small.

“The herd that net inn and quantity sell field and brand storefront to be opposite and contented demand are different, did not ask to the brand but more sensitive to the price consumer can choose former, and although again expensive the person that also should buy Cartier, Tiffany, he or meeting buy. “ this chief says, “But, in be opposite low end the concussion of diamond brand may be compared big, and the concentration of market brand spends prospective diamond to also will increase, the mature market such as the United States, Japan is such. The mature market such as the United States, Japan is such..