Lilly is the United States a leading specialty pharmaceutical companies, which together with the Iraqi and Kuwaiti company to launch new drug named “Rhinoceros Guinness.” They claim that the “Rhinoceros Guinness” effect of duration of up to 36 hours, significantly higher than viagra effective time of 4 hours. In order to enhance product visibility, Lilly would spend 100 million dollars in publicity, plans broadcast of advertisements on TV prime time and weekend sport show schedule. Analysts expect, the drug reached $ 300 million in sales in 2004. Figures show that there are 150 million male sexual dysfunction, and only 10% persons for medical treatment. Impotence drugs in the world’s largest markets-United States, roughly 30 million men suffer from varying degrees of impotence. Smash-aphrodisiac drugs “viagra” is a 1998 United States launch of Pfizer, at present, 4 tablets of viagra is taken every second around the world, last year, viagra has achieved sales of $ 1.7 billion.
a large market attracts more of the drug companies to develop such drugs. In 2001, the Grand effect of Smith Kline and Bayer introduced drugs to treat impotence “Yue Wei Zhuang” and in the United States and the United Kingdom and Japan, and many other countries submitted applications for listing on, in August this year goes to the United . States market. Experts say “Rhinoceros Guinness” permitted to enter the United States market, with “Le Wei Zhuang” oral liquid and viagra will set off world war one the ring together.
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